Last few years the equities markets have been extremely volatile and hence retail investors have kept away from equity markets. Having seen the investments value drop to 50% or 40% of the initial investment, the common man has been extremely apprehensive of investing in equities. Smart investors were trying to take shelter under Gold, but now that Gold has paused in its rally, people are searching for new avenues. Equities belong to the growing asset class and any portfolio which has a long term view is incomplete, until it has a bias towards equities. Various studies have shown that an ideal long term portfolio should consist 60 – 65% of equities investment.
Given the current scenario investing directly in Equities is not safe,